In light of recent developments surrounding overtime and the implementation of the Digital Work Card in the tourism sector, the issue of employer reputation is more relevant than ever for hotels in Greece.
What’s happening now
The real question is:
What kind of image does a hotel project as an employer today?
- How does the employee experience affect the hotel’s overall reputation?
- What do potential candidates think before even submitting a CV?
- What are seasonal employees saying at the end of the season?
Why it matters
- Your reputation impacts recruitment, loyalty, and performance.
- In small, local labor markets, reputation travels fast — and loud.
- The new generation isn’t “just looking for a job.” They’re looking for values, environment, and respect.
What hotels can do:
- Build a culture of transparency and recognition
- Structure and clearly communicate their employment policies
- Turn their people into ambassadors of their employer brand
- Use the Digital Work Card as a tool, not a threat
In my work with hotels, we build employer brand strategies together — using simple, actionable steps that make a visible difference.
If you’d like to explore what this could look like for your hotel, I’d be happy to offer you a free 15-minute conversation.
Digital Work Card & Hotel Employer Reputation: A Conversation We Can’t Avoid